Nowadays every modern marketing department is powered by a diverse landscape of marketing tools. These tools generate huge amounts of data, which can be leveraged to your advantage. Whether you are focussed on generating new leads, converting your leads into customers or nurturing sustainable customer relationships, data is at the heart of it all. Still, unlocking the data in your marketing tools to get that sweet added value is something that a lot of marketing and sales departments are having a hard time with.
This ebook describes some of the most common challenges that marketing and sales departments are facing when it comes to digital marketing, for each of these challenges we suggest a possible solution.
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