Is your paid marketing really paying off? Track your traffic!

Many marketeers are obsessed with the amount of visitors their website attracts. While indeed an import metric, in most cases it is more important to understand how traffic from different marketing channels attribute to the objectives of your company. The biggest challenge in achieving this understanding is measuring how different traffic sources contribute to the success of your marketing campaigns.

By reading this eBook, you will:

  • Learn to attribute traffic to your different campaigns;
  • Be able to measure the effectiveness of different traffic generation channels;
  • Learn to make tools like UTM-tagging work for you!

Download eBook

mautic is open source marketing automation